Born Fitness

Born Fitness is a health and wellness company that provides personalized fitness and nutrition coaching, content creation, and strategic consulting for health brands. Founded by Adam Bornstein, the company focuses on evidence-based health advice, debunking fitness myths, and providing accessible solutions for weight loss and muscle gain. It operates primarily through digital platforms, offering online coaching programs and a widely read newsletter. The company also consults for major health and technology firms to improve their wellness offerings and communication strategies. Born Fitness is recognized for its science-backed approach to lifestyle changes, moving away from fad diets and towards sustainable health habits. While not a traditional biotechnology firm, it plays a significant role in the consumer health and preventative wellness sector.