Bounty

Bounty is a prominent UK-based healthcare services and digital health company that specializes in providing support, information, and resources to expectant parents and new families. The company is best known for its distribution of 'Bounty Packs' in hospitals, which contain essential product samples and expert advice for maternal and infant care. Through its mobile application and digital platform, Bounty offers personalized health tracking, developmental milestones, and a community network for millions of parents. Following its acquisition by Propel in 2023, the company has continued to integrate its services within the UK's maternity care pathway, serving as a key link between healthcare providers, commercial partners, and families.