Brand Strategy Consulting

Brand Strategy Consulting is a specialized healthcare and life sciences consultancy that helps organizations transform complex innovations into impactful, resonant brands. Led by partners Dr. Anna Kern and Henk Groenewald, the firm provides end-to-end brand support, including interdisciplinary market research, consumer insights, brand positioning, and architecture. With over 15 years of experience and a portfolio of more than 150 clients, they have worked with global pharmaceutical leaders such as Novartis, Pfizer, and Roche, as well as emerging biotechs and major healthcare providers like Northwell Health. Their approach integrates behavioral and data sciences with strategic planning to optimize the brand ecosystem and drive long-term organizational growth. The firm is recognized for its expertise in navigating the unique regulatory and audience dynamics of the health and wellness sectors.