Breathe Right

Breathe Right is a leading global brand specializing in non-pharmacological nasal strips designed to improve breathing by mechanically opening nasal passages. Originally developed by CNS Inc. and launched in 1992, the brand has undergone several ownership changes, including a major acquisition by GlaxoSmithKline in 2006 and its most recent acquisition by Foundation Consumer Healthcare in 2020. The products are primarily used to alleviate nasal congestion caused by colds, allergies, or a deviated septum, and are a popular drug-free solution for reducing snoring. As a Class I medical device, Breathe Right strips utilize a flexible, spring-like band to lift the sides of the nose and widen the nasal valves. The brand maintains a dominant market share in the over-the-counter external nasal dilator category and is widely distributed across retail pharmacies and global markets.