breathe with b

Breathe with b is a Chicago-based wellness technology company that develops smart, pocket-sized devices designed to improve mental and physical well-being through guided breathing. Its flagship product, "b", uses patent-pending technology incorporating LED lights, haptic feedback, and sound to guide users through various breathing exercises. The device pairs with a mobile application to track breathing metrics such as lung capacity and session history, helping users manage stress, anxiety, and focus. Founded by Eric Chesbrough, the company emerged from the mHUB incubator and successfully launched via crowdfunding. The "b" device is designed to be portable and discreet, allowing users to practice mindfulness anywhere. By providing real-time biofeedback, the company aims to help individuals cultivate healthier breathing habits and improve their overall quality of life.