BriteSmile

BriteSmile is a healthcare company specializing in professional teeth whitening systems and aesthetic dentistry. The company is best known for its proprietary light-activated whitening technology, which utilizes a specialized blue light and hydrogen peroxide gel to brighten teeth in a single clinical session. Originally operating a network of dental spas and selling systems to independent dentists, the company's technology became a global standard in cosmetic dentistry. The BriteSmile system was designed to provide significant whitening results in approximately one hour, making it a leader in the "power whitening" market. Following its acquisition, the BriteSmile brand and technology were integrated into larger dental care portfolios, specifically under the Philips Zoom umbrella.