BURST Oral Care

BURST Oral Care is a subscription-based consumer health company specializing in high-quality oral hygiene products. Founded in 2017, the company leverages a unique "Ambassador" network of over 30,000 dental professionals who provide feedback on product development and recommend products to patients. Their product portfolio includes sonic electric toothbrushes, water flossers, whitening strips, and specialized toothpastes. BURST aims to make premium oral care accessible and affordable through a direct-to-consumer model and strategic retail partnerships with major retailers like Walmart. The company's flagship sonic toothbrush features charcoal-infused bristles and a long-lasting battery, designed based on extensive clinical input. By bypassing traditional retail markups and focusing on professional recommendations, BURST has rapidly scaled within the dental health market.