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Calbee is a major Japanese snack food manufacturer with a growing focus on functional foods and personalized nutrition. It launched the "Body Granola" service in 2023, leveraging microbiome testing to provide personalized dietary recommendations aimed at improving gut health and sleep quality. This service has enrolled over 30,000 users as of June 2025[5][7]. Calbee’s health business is rapidly expanding, underpinned by scientific collaborations and a medium- to long-term strategy emphasizing food and health[5].
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