Camelot Venture Group

Camelot Venture Group is a private investment firm and venture studio that specializes in the direct-to-consumer (DTC) healthcare and consumer services sectors. The firm is best known for its hands-on operational approach, often founding or taking significant stakes in companies that disrupt traditional healthcare delivery models through technology and vertical integration. Key historical and current portfolio companies include SmileDirectClub, 1-800-CONTACTS, and Lens.com, focusing on areas such as teledentistry and vision care. Camelot provides its portfolio companies with expertise in digital marketing, high-volume fulfillment, and customer service to drive rapid scale. The group continues to seek opportunities in fragmented markets where technology can improve consumer access to health services.