Canadian Beverage Association

The Canadian Beverage Association (CBA) is the national trade organization representing the broad spectrum of companies that manufacture and distribute non-alcoholic beverages in Canada. Its membership includes major global brands such as Coca-Cola, PepsiCo, and Keurig Dr Pepper, as well as regional bottlers and distributors. The CBA focuses on industry advocacy, environmental sustainability through container recycling programs, and public health initiatives, most notably the Balance Calories Initiative aimed at reducing sugar consumption from beverages. The association works closely with federal and provincial governments to develop evidence-based policies regarding beverage production, labeling, and marketing.