Care Advantage

Care Advantage is a privately held U.S. home healthcare and personal care company focused on non-medical in-home care and related support services for seniors and other individuals needing assistance at home. Founded in 1988 in Richmond, Virginia, the company provides personal care, companionship, household help, and more specialized support for complex conditions through a regional network of care brands. Care Advantage positions itself as a home care operator rather than a drug-development biotech company, with services spanning Virginia, Maryland, Washington, D.C., Delaware, North Carolina, and South Carolina. Its operating model emphasizes caregiver training, nurse oversight, and use of its Care360 assessment approach to create individualized care plans. The company has also expanded through acquisitions of regional home care providers and operates multiple affiliated brands in the Mid-Atlantic and Southeast.