Cat Media

Cat Media was a prominent Australian consumer healthcare company that specialized in the development, marketing, and distribution of over-the-counter (OTC) health and beauty products. The company achieved significant commercial success with its flagship weight-loss brand, FatBlaster, which became one of Australia's top-selling dietary supplements. Its portfolio also included well-known brands such as Naturopathica, Skin Doctors Cosmeceuticals, and Horleys sports nutrition. In 2005, Cat Media was acquired by PharmaCare Laboratories, which integrated Cat Media's brands into its global health and wellness portfolio. The company was recognized for its aggressive retail marketing strategies and its role in shaping the Australian nutraceutical and cosmeceutical markets.