Center for Consumer Freedom

The Center for Consumer Freedom (CCF) is a non-profit advocacy organization that lobbies on behalf of the food, beverage, and tobacco industries. Founded by Richard Berman, the group specializes in media campaigns designed to oppose government regulation and public health initiatives related to obesity, alcohol consumption, and food safety. CCF frequently targets animal rights organizations and public health advocates, framing its efforts as a defense of "consumer choice." The organization is widely characterized as a corporate front group, as it receives significant funding from major industry players while maintaining a non-profit status. In 2014, the organization officially changed its name to the Center for Organizational Research and Education (CORE), though it continues to operate various campaigns under the CCF banner.