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Chain Drug Marketing Association (CDMA) is a member-owned marketing and purchasing cooperative that serves regional chain drug stores, independent pharmacies, and wholesale distributors. Founded in 1965 and headquartered in Novi, Michigan, the organization leverages the collective buying power of its members to provide competitive pricing and marketing support. CDMA is primarily known for its Quality Choice private label brand, which offers a comprehensive range of over-the-counter (OTC) medications, health and beauty aids, and general merchandise. The association provides its members with distribution services, promotional programs, and category management to help them compete effectively against national pharmacy chains. By managing the procurement and branding of thousands of products, CDMA plays a critical role in the supply chain for independent and regional healthcare retailers.
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