Cherry Marketing Institute

The Cherry Marketing Institute (CMI) is a non-profit organization funded by North American tart cherry growers and processors to promote the consumption and health benefits of tart cherries. While not a traditional pharmaceutical company, CMI is a significant player in the life sciences sector through its robust funding of clinical and laboratory research. The institute focuses on the therapeutic potential of Montmorency tart cherries, specifically investigating their high concentrations of anthocyanins and natural melatonin. Research supported by CMI covers a wide range of health outcomes, including the reduction of exercise-induced muscle soreness, management of inflammatory conditions like gout and arthritis, and improvement of sleep duration and quality.