Chicory

Chicory is a leading contextual commerce and shoppable recipe platform that provides specialized advertising solutions for the pharmaceutical and consumer packaged goods (CPG) industries. Through its Chicory Health division, the company enables pharmaceutical brands to reach patients and caregivers at the point of inspiration by integrating over-the-counter (OTC) and healthcare product suggestions directly into digital recipes and lifestyle content. The platform uses proprietary natural language processing to match health-related products with relevant consumer intent, facilitating a seamless path to purchase via major retailers. Chicory's services are utilized by major global healthcare companies, including GSK and Sanofi, to drive brand awareness and conversion for products such as allergy medications, pain relievers, and digestive health supplements.