Company intelligence / Profile preview

Circana

Chicago, Illinois, United Statescircana.com ↗

Ownership: Private
Employees: ~6174
Development stage: Commercial

Overview

Circana is a leading market research and technology company formed from the merger of IRI and The NPD Group. It provides advanced analytics, AI-driven insights, and data solutions to consumer packaged goods companies, retailers, manufacturers, and other industries. Its Liquid Data® platform tracks millions of products across thousands of categories globally. While it serves some health/wellness clients (e.g., OTC brands), it is not itself a healthcare or biotech firm.

Industry: Consulting

Partnerships

Not specifically listed in provided sources; works with nearly 7,000 brands/retailers worldwide

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