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ClinActiv is a clinical trial patient recruitment and retention company that provides data-driven solutions to the pharmaceutical, biotechnology, and medical device industries. The company specializes in utilizing advanced analytics and multi-channel digital outreach to identify, screen, and enroll qualified participants for complex clinical studies. ClinActiv's platform is designed to optimize the patient enrollment funnel, reducing timelines and improving the predictability of clinical trial milestones. By focusing on patient engagement and retention strategies, the firm helps sponsors maintain study integrity and diversity. In 2016, ClinActiv was acquired by WCG (WIRB-Copernicus Group), integrating its recruitment expertise into WCG's broader suite of clinical trial optimization services.
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