Close-Up International

Close-Up International is a private healthcare data, analytics, consulting, and CRM company focused on the pharmaceutical and broader life sciences industry. Founded in Argentina in 1968, the company describes itself as the first prescription-audit company and has expanded into global pharma commercial intelligence, sales and prescription data products, business intelligence, and AI-enabled CRM solutions. Its offerings are used across the product lifecycle, from pre-launch market sizing and physician targeting to commercial execution, omnichannel engagement, and post-launch performance analytics. Close-Up serves pharmaceutical and healthcare clients across more than 50 countries and has a particularly strong footprint in Latin America while expanding in the United States. The company is not a drug developer; instead, it sells software, data, and consulting services that support commercialization, market access, and field-force effectiveness in life sciences.