Consumer Value Products

Consumer Value Products (CVP) is the private label division of McLane Company, a major American supply chain services firm and subsidiary of Berkshire Hathaway. CVP specializes in developing and distributing a broad portfolio of high-quality, value-priced products, including a significant range of over-the-counter (OTC) medications and health and beauty care items. Their healthcare offerings, marketed under brands such as Health Mart and ValuTime, provide consumers with affordable alternatives to national brands for common ailments like pain, allergies, and respiratory issues. The company leverages McLane's extensive distribution network to supply convenience stores, drugstores, and mass merchandisers across the United States. CVP focuses on retail-ready solutions and category management to help retailers improve margins while offering essential health products to the public.