Counter Culture

Counter Culture is a consumer biotechnology company that develops probiotic-based cleaning and personal care products designed to support a healthy home microbiome. Unlike traditional cleaners that use harsh chemicals to kill 99.9% of bacteria, Counter Culture utilizes beneficial bacteria (probiotics) and fermentation-derived metabolites to break down dirt and odors while populating surfaces with helpful microbes. Their product line includes all-purpose cleaners, air fresheners, and floor cleaners that leverage microbial action for long-lasting hygiene. The company aims to reduce chemical exposure in the home and promote a balanced microbial environment as a preventative healthcare measure.