CPM Marketing Group

CPM Marketing Group was a leading provider of data-driven marketing and customer relationship management (CRM) solutions specifically designed for the healthcare industry. Founded in Madison, Wisconsin, the company specialized in helping hospitals and health systems identify, recruit, and retain patients through sophisticated data modeling and multi-channel communication strategies. Their core offerings included the HealthConnect CRM platform, which integrated clinical and financial data to optimize marketing ROI and patient outcomes. In 2013, the company was acquired by Healthgrades, a move that significantly expanded Healthgrades' B2B capabilities and data analytics suite for hospital clients. Today, its legacy technology and services are integrated into the Mercury Healthcare platform under WebMD.