Clinical trials
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Company intelligence / Profile preview
CTR Market Research is a leading Chinese market information and insight provider specializing primarily in media measurement, marketing strategy evaluation, consumer behavior analysis, and related professional services. It operates as a joint venture between CITVC—a subsidiary of China International Television Corporation—and the global Kantar Group. The company does not operate within life sciences/biotech/pharma/healthcare sectors nor does it develop drugs or medical products but instead focuses on providing comprehensive data-driven insights across China's rapidly evolving commercial landscape through advanced technology platforms and large-scale survey networks.
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