Daxko

Daxko is a leading provider of mission-critical software-as-a-service (SaaS) solutions and integrated payment processing for the health and wellness industry. The company primarily serves member-based organizations such as YMCAs, JCCs, community centers, and boutique fitness studios. Its comprehensive platform includes tools for membership management, program registration, marketing automation, and data analytics, designed to enhance member engagement and operational efficiency. By providing the digital infrastructure for fitness and wellness providers, Daxko supports the broader ecosystem of preventative health and community well-being. The company is headquartered in Birmingham, Alabama, and operates several well-known brands in the fitness technology space, including Club Automation and Zen Planner.