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Decideum is a specialized market access and health economics consultancy that supports pharmaceutical and biotechnology companies in securing product reimbursement and patient access. Based in London, the firm is renowned for its expertise in navigating the UK's National Institute for Health and Care Excellence (NICE) and other Health Technology Assessment (HTA) bodies. Their core services include value proposition development, evidence synthesis, and strategic policy engagement. In November 2020, Decideum was acquired by Fishawack Health (now Avalere Health), integrating its capabilities into a broader global healthcare commercialization platform. The company continues to operate as a key component of Avalere Health's market access and HEOR division.
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