Decision Driver Analytics

Decision Driver Analytics is a specialized health economics and outcomes research (HEOR) consulting firm that provides strategic value-based solutions for the life sciences industry. The company focuses on the development of sophisticated economic models, including cost-effectiveness, budget impact, and disease state models, to support global market access and reimbursement. Their services assist pharmaceutical and biotechnology companies in demonstrating the clinical and economic value of their products to payers and healthcare providers. In 2012, the firm was acquired by Evidera, a leading provider of evidence-based solutions. This acquisition integrated DDA's modeling expertise into Evidera's broader portfolio of peri-approval and market access services. Today, the legacy of DDA's work continues under the umbrella of Thermo Fisher Scientific, following subsequent acquisitions of Evidera and its parent company, PPD.