Dendrite

Dendrite International was a pioneering global provider of pharmaceutical-specific customer relationship management (CRM) and sales force automation (SFA) software and services. Founded in 1986, the company became the industry standard for managing sales territories, physician databases, and promotional effectiveness for the world's largest pharmaceutical companies. Its solutions integrated clinical development, brand marketing, and compliance management to streamline the commercialization process. In 2007, Dendrite was acquired by Cegedim for approximately $751 million, and its legacy technology eventually became part of IQVIA's commercial suite.