Denorex

Denorex is a specialized consumer healthcare brand focused on therapeutic scalp care and dermatology. The brand offers a range of over-the-counter medicated shampoos designed to treat chronic conditions such as dandruff, seborrheic dermatitis, and psoriasis. Its formulations typically utilize active ingredients like coal tar and salicylic acid to reduce inflammation, slow skin cell turnover, and alleviate itching. Originally a product of American Home Products and later Wyeth, the brand was acquired by Prestige Consumer Healthcare in 2009. Denorex is positioned in the market as an extra-strength solution for consumers who require more intensive treatment than standard anti-dandruff products. The brand continues to be a significant player in the medicated hair care segment across North America.