Design Concepts

Design Concepts is a premier product design and innovation consultancy with a specialized focus on the medical device and healthcare sectors. Founded in 1967 and headquartered in Madison, Wisconsin, the firm provides end-to-end services including human factors engineering, industrial design, and mechanical and electrical engineering. The company is recognized for its user-centric approach to complex medical technology challenges, developing products ranging from surgical instruments to diagnostic systems. In 2017, Design Concepts was acquired by Sagentia, a division of Science Group, to bolster its North American presence and technical depth in medical product innovation. Today, the firm operates as part of Sagentia Innovation, continuing to serve global healthcare and consumer clients.