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Driven Sports is a sports nutrition and dietary supplement company specializing in performance-enhancing products for athletes and bodybuilders. The company gained significant notoriety for its pre-workout supplement, Craze, which was later found to contain undisclosed stimulant analogs. Driven Sports focuses on developing products for fat loss, muscle building, and cognitive focus, often utilizing novel or controversial ingredients. Despite regulatory scrutiny and legal challenges, the company continues to market a range of supplements including Lean Xtreme and Spazmatic. Their business model centers on the commercialization of over-the-counter nutraceuticals rather than traditional pharmaceutical drug development.
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