dunnhumby

dunnhumby is a global leader in customer data science, widely recognized for pioneering retail loyalty programs such as the Tesco Clubcard. Within the healthcare and life sciences sectors, the company leverages its extensive expertise in longitudinal patient data and retail pharmacy insights to provide real-world evidence (RWE) and market access solutions. Their services enable pharmaceutical companies to better understand patient behaviors, improve medication adherence, and optimize commercial strategies through advanced predictive modeling. By bridging the gap between retail consumer data and clinical health outcomes, dunnhumby helps partners deliver more personalized and effective healthcare interventions. The company operates as a wholly-owned subsidiary of Tesco, providing data-driven consultancy to some of the world's largest brands.