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E-Tractions

Woburn, Massachusetts, USA

Ownership: Private
Development stage: Other

Overview

eTractions was a digital marketing agency that specialized in providing services to the pharmaceutical and healthcare industries. The company focused on patient recruitment and retention for clinical trials, as well as developing loyalty and relationship management programs for healthcare brands. By utilizing digital platforms, eTractions enabled pharmaceutical companies to better engage with both patients and healthcare providers. In 2011, the company was acquired by Incentive Logic to expand its capabilities in the healthcare incentive and loyalty market.

Industry: Contract Research Organization

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Clinical trials

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Trial phase
Status
Readouts

Licensing & deals

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Milestones

Funding history

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Competitive landscape

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Peer companies
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Pipeline overlap

Technologies & patents

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Platforms
Patents
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Company news
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