Eastern Bay Primary Health Alliance

Eastern Bay Primary Health Alliance (EBPHA) is a Primary Health Organisation (PHO) based in Whakatāne, New Zealand, serving the Eastern Bay of Plenty region. It coordinates a network of general practitioners and community health providers to deliver essential primary care services to a population of approximately 50,000 residents. The organization focuses on improving health outcomes and achieving health equity, with a specific emphasis on Māori health and the management of long-term conditions. EBPHA provides specialized programs for mental health support, smoking cessation, and chronic disease management. It operates as a non-profit charitable trust, working in partnership with the national health system to implement regional wellness strategies.