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Easypara, officially known as Easyparapharmacie, is a leading French e-commerce company specializing in the retail of parapharmacy and beauty products. Founded in 2007 and headquartered in Nice, the company provides a comprehensive online platform offering over 30,000 references from more than 1,000 brands, including skincare, dietary supplements, and wellness products. Easypara serves a broad European market and is recognized for its digital-first approach to health and beauty distribution. In 2019, the company was acquired by Hygie31 (formerly Groupe Lafayette), a major player in the French pharmacy and healthcare sector, to enhance its digital and omnichannel capabilities.
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