ECRM

ECRM (Efficient Collaborative Retail Marketing) is a technology-enabled service provider that facilitates strategic connections between buyers and sellers in the retail industry, with a significant focus on the healthcare and pharmacy sectors. The company is best known for its Efficient Program Planning Sessions (EPPS), which are highly structured, face-to-face meetings designed to streamline the procurement and category management process. In the healthcare space, ECRM supports the distribution and marketing of over-the-counter (OTC) medications, vitamins, supplements, and medical supplies by connecting manufacturers with major retail chains like CVS, Walgreens, and Walmart. The company's proprietary software platform, integrated with RangeMe, further enhances product discovery and supplier management for retail category managers. ECRM was acquired by Emerald Holding, Inc. in 2022, positioning it as a central hub for retail commerce and product innovation.