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eFarma (operating as Atida eFarma) is a leading Italian online pharmacy and parapharmacy specializing in health, wellness, and beauty products. Founded in 2013 by Francesco Zaccariello, the company offers a catalog of over 60,000 products, including non-prescription (OTC) medications, dietary supplements, cosmetics, and medical devices. In 2021, eFarma was acquired by Atida, a major European online pharmacy platform, to expand its footprint in the Italian market. The company combines the convenience of a digital platform with personalized pharmaceutical advice provided by a team of qualified pharmacists.
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