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Eidetics

Boston, Massachusetts, USA

Ownership: Private
Employees: ~50
Development stage: Other

Overview

Eidetics is a strategic market research and consulting firm that specializes in the pharmaceutical, biotechnology, and medical device industries. The company provides data-driven insights to help life science companies with product positioning, brand strategy, and market assessment. Founded in 1988, it was recognized for its deep expertise in oncology and other complex therapeutic areas. In 2005, Eidetics was acquired by Quintiles (now IQVIA) to strengthen its commercial services and consulting capabilities. The firm's approach combined qualitative and quantitative research to bridge the gap between clinical development and commercial success. Its legacy continues within IQVIA's global consulting business, serving major pharmaceutical clients worldwide.

Industry: Consulting

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