ELLE

Elle, MD Biotechnologies is a private Canadian femtech/biotechnology company developing a hormone-free contraceptive product for women’s reproductive health. Its lead product, The Better Ring, is a copper-based, user-controlled vaginal contraceptive device designed to prevent pregnancy without systemic hormones and with plans for a second indication in emergency contraception. The company positions the product as reusable, reversible, and female-controlled, aiming to improve efficacy, tolerability, and autonomy relative to existing options. Founded by physician Jennifer Johnston and based in Nova Scotia, the company is focused on expanding contraceptive choice and access, particularly for women seeking non-hormonal alternatives.