Emergen-C

Emergen-C is a leading consumer healthcare brand that specializes in the development and manufacture of effervescent dietary supplements, primarily focused on vitamin C delivery. Originally founded by Alacer Corp in 1972, the brand is widely recognized for its powdered drink mixes intended to support immune health, enhance energy, and provide electrolyte replacement. The product portfolio has expanded significantly over the decades to include various delivery formats such as gummies, chewables, and crystals, targeting diverse wellness needs including sleep and hydration. In 2012, the brand was acquired by Pfizer, subsequently becoming part of a joint venture with GSK before being spun off into Haleon in 2022. Today, Emergen-C remains a dominant player in the global vitamin and supplement market, distributed extensively through retail and pharmacy channels.