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Enhanced Group is a growth-stage sports entertainment, performance medicine, and consumer wellness company. The company operates through two core platforms: the Enhanced Games, a live multi-sport competition showcasing athletes pursuing world-record performances under medically supervised performance-enhancement protocols, and Live Enhanced, a direct-to-consumer digital and clinician-guided wellness platform offering evidence-based supplements, telehealth services, and hormone/peptide-based performance and longevity protocols. Enhanced generates revenue through event sponsorships, media and broadcasting rights, ticketing, merchandising, and direct-to-consumer product and subscription sales, positioning itself at the intersection of elite athletics, performance science, and health technology. The company became publicly traded in May 2026 via a business combination with A Paradise Acquisition Corp. and is led by Co-Founder and CEO Maximilian Martin.
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