Enterprise Strategy Group

Enterprise Strategy Group (ESG) is an IT analyst, research, and strategy firm that provides market intelligence and technical validation for the global technology industry. The company operates a dedicated Healthcare and Life Sciences practice, focusing on the intersection of digital transformation, data management, and clinical efficiency. ESG provides services such as economic value validation, market entry strategy, and buyer intent analysis to help technology vendors and healthcare providers optimize their infrastructure. In December 2020, ESG was acquired by TechTarget for approximately $150 million to combine its qualitative research with TechTarget's data-driven marketing platforms. The firm continues to serve as a key resource for organizations navigating complex IT environments within regulated health industries.