Equaline Vitamins

Equaline is a comprehensive consumer healthcare brand providing a wide range of over-the-counter (OTC) medications, vitamins, and dietary supplements. Originally established as a private label for SuperValu, the brand is now part of the United Natural Foods, Inc. (UNFI) portfolio following its acquisition of SuperValu in 2018. Its product line includes analgesics, allergy relief, digestive aids, and nutritional supplements designed to offer cost-effective alternatives to national brands. Equaline products are distributed across numerous retail grocery chains throughout the United States, including Jewel-Osco, Albertsons, and Shaw's. The brand focuses on delivering high-quality, regulated health products that meet industry standards for consumer safety and efficacy.