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Equity38 is a private equity firm that specializes in the consumer sector, with a primary focus on health and wellness, active lifestyle, and outdoor brands. The firm provides strategic growth capital and operational expertise to lower-middle-market companies, helping them scale through professionalized management and brand development. Equity38's investment philosophy centers on 'The New Consumer,' targeting businesses that align with healthy living and wellness trends. Their portfolio includes a variety of consumer-facing entities that promote physical activity and well-being. The firm operates primarily out of Newport Beach, California, and Atlanta, Georgia.
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