Ethnopharm

EthnoPharm is a specialized consultancy and natural product development firm founded by ethnobotanist Kerry Hughes. The company operates at the intersection of traditional ethnobotanical knowledge and modern scientific formulation, providing strategic services to the food, nutraceutical, and pharmaceutical industries. EthnoPharm's expertise includes identifying market opportunities for new plant-based ingredients, developing innovative product formulations, and navigating global supply chains for sustainable botanical sourcing. The firm also offers technical marketing, botanical education, and storytelling branding to help clients successfully launch and differentiate natural products in the global marketplace.