Fairlife

Fairlife is a health-and-wellness-focused dairy company that utilizes a proprietary cold-filtration process to produce high-protein, low-sugar, and lactose-free milk products. Founded in 2012 as a joint venture between Select Milk Producers and The Coca-Cola Company, it became a wholly-owned subsidiary of Coca-Cola in 2020. The company's technology allows for the separation of milk into its five basic components—water, butterfat, protein, vitamins/minerals, and lactose—which are then recombined in specific proportions to create functional beverages. Its product line includes the Core Power protein shakes, Fairlife Nutrition Plan meal replacements, and various ultra-filtered milk varieties. Fairlife operates at the intersection of food science and consumer health, catering to consumers seeking enhanced nutritional profiles in traditional dairy formats.