Farmasi

Farmasi is a global beauty and wellness company that operates through a direct selling model, specializing in cosmetics, personal care, and nutritional supplements. Founded by Dr. Cevdet Tuna, the company has its roots in pharmaceutical manufacturing and maintains a strong emphasis on high-quality, science-backed formulations. Farmasi operates one of the largest integrated cosmetics manufacturing facilities in Europe, known as Farma City, located in Istanbul, Turkey. Their product portfolio includes the Dr. C. Tuna clinical skincare line and the Nutriplus wellness brand, which are distributed across more than 30 countries. The company is recognized for its vertically integrated business model, handling everything from product development to packaging and distribution.