Fifth Focus

5th Focus is a digital health company that specializes in enhancing the clinical trial experience through patient-centric technology. The company's primary offering is a digital platform designed to improve patient recruitment, engagement, and retention by providing trial participants with clear, accessible information and support throughout their journey. By leveraging mobile technology and behavioral science, 5th Focus aims to reduce patient burden and improve the quality of data collected in clinical studies. In 2018, the company was acquired by WCG (WIRB-Copernicus Group) to bolster its clinical trial support services. The platform is now integrated into WCG's broader suite of solutions for sponsors, CROs, and investigative sites.