First Insight

First Insight Corporation is a healthcare technology company that develops and markets electronic health records (EHR) and practice management software specifically for the eye care industry. Its flagship cloud-based platform, MaximEyes, provides optometrists and ophthalmologists with tools for clinical documentation, optical point-of-sale, and patient relationship management. The company emphasizes customizable workflows and seamless integration with diagnostic imaging equipment to enhance practice efficiency. In addition to its core EHR offering, First Insight provides revenue cycle management services and patient engagement tools designed to optimize the financial performance of eye care practices. Founded in 1994 and headquartered in Oregon, the company has established itself as a long-standing provider of specialized IT solutions for vision care professionals.