First Priority Health

First Priority Health is a health maintenance organization (HMO) that operates as a managed care subsidiary within the Highmark Health enterprise. Originally established by Blue Cross of Northeastern Pennsylvania (BCNEPA), the company was integrated into Highmark's portfolio following the 2015 merger of the two regional insurers. The organization provides a comprehensive suite of health insurance products, including HMO and POS plans, to individual and commercial members across northeastern and north-central Pennsylvania. Its business model focuses on medical cost management through a restricted network of participating providers and coordinated care delivery. As a payer entity, it does not engage in drug discovery or biotechnology research but maintains a significant regional market share in healthcare services. The company is headquartered in Wilkes-Barre, Pennsylvania, and continues to serve as a primary vehicle for Highmark's managed care offerings in its legacy service area.