First Priority Life Insurance

First Priority Life Insurance Company, Inc. is a health insurance provider and a subsidiary of Highmark Inc., operating as an independent licensee of the Blue Cross Blue Shield Association. Based in Wilkes-Barre, Pennsylvania, the company primarily serves the Northeastern Pennsylvania market, offering various health insurance products including Preferred Provider Organization (PPO) plans for individuals and small groups. As part of the Highmark Health enterprise, it provides administrative services, manages medical claims, and facilitates access to a broad network of healthcare providers. The company is integrated into Highmark's broader mission of delivering high-quality, affordable healthcare coverage to its members.